Establishing your own E-commerce site is not what it used to be. We have startup capital that needs to be recouped.
The best method of obtaining a good and constant flow of traffic is the organic method.
Generating traffic however is not an easy task on the Internet. Advertising takes on many forms and probably the best and most widely used is banner advertising. There is no monetary gain. It's your call as how you will proceed. With consistent traffic, we at least have a fighting chance to achieve that probability. Paid traffic comes in many forms. I don't think that profit is a dirty word either. I have just started to provide free information sites on a variety of topics that are near and dear to me, just for the sake of providing information to others. Do the math ahead of time by estimating your cost and the number of clicks on your ad and how many convert to sales. It's the traffic that comes from non-paid sources. Traffic represents all the people that get a chance to see what you have to offer.
The argument for pay per click advertising is you will find out quickly if your product has a market, and if it does, pay per click can be very rewarding. The only issue is that it does take time to accomplish, but the rewards are great and of course inexpensive. The more people who see your products the more people there are to buy them. Pay per click being the most popular today, due to its instant results. Like any business, without any customers you will not have any sales.
Traffic Types
The internet has proven to be a very reliable source in finding what was deemed to be non-existent.
. No sales, no money and no site. For the most part though the majority of my websites are commercial in nature and are profitable.
?Self promotion
All of these sources take time but can be implemented for free.
I break down traffic into two basic categories: Organic and Paid. The traffic itself is free, however the time and energy expended and perhaps software used may cost something. This equates to losing money over the long run.
No one puts up an E-commerce site and doesn't expect a profit. This is very important, as you may have a very decent click through rate but a poor conversion to sales rate.
Let's face facts we are in this for the money. Monetizing your traffic would optimize your chances of making the best out of it. Altruism is not the primary motivation to put a website on the Internet to provide information for the world. However, if done successfully this frontlit banner opens up a plethora of possibilities. Every method you can find to augment your sales will be beneficial. You have to contend with a great number of sites to generate decent traffic flow. The internet has made the world a smaller place; you can advertise a product from Asia and find a buyer from North America in an instant. This is search engine traffic or link traffic from sites of which you have reciprocal links. There are many that argue that banner advertising is a waste of time and money, as you will either pay for impressions( the number of times the banner is shown) or for clicks (the number of times someone clicks on your banner. There are many different sources of organic traffic: